Are you responsible for the marketing of a 'boring' company? Congratulations! That almost certainly means you get throughcontent marketingcan be distinctive. Because good content is probably rare in your industry.
The opportunities are there for the taking. Ablue oceanof content marketing opportunities is at your feet. So don't hesitate any longer and get started. Because if you don't, someone else will take the loot.
Why create content?
If you want new customers, you will first need to connect with prospects. Today online content is itmain meansto generate leads. Acontent strategy is therefore essential for any organization.
Your competitors are just as 'boring'
Don't compare apples to pears. Your organization probably doesn't have to compete with Disney, Ajax or Red Bull. And you probably don't have a comparable budget either. But that's not bad at all, because your prospects don't compare your company with such big crowd pullers. Rather compare yourself with your competitors. They are probably just as 'boring'. To be more interesting than them is probably a lot less difficult than you think.
You are interesting for the right target group
In addition, your customers and prospects also live in your industry. That's why they won't find what you have to say that boring at all. They probably 'bored' their friends and family with all their stories at birthday parties. Just like you. Therefore, think of these people when you create content. The trick is to tell them what is right for themusableis. And that in a generous, informative and accessible way.
Get more digital transformation services
Good Content is:
- Narrative (what's the story?)
- Usable and findable.
- Current and catchy.
- Flexible and easy to share.
Put yourself in the shoes of your audience
Address the problem you solve for your customers with your content . Many companies only talk about themselves and their solutions. But your customers are looking for their problem. So put yourself in the shoes of your audience and empathize with their problem. Take them to the moment when they need your product or service. Then the penny falls much easier. And that penny is the value that your proposition has for them.
Avoid the trap of turning your content into a sales story . Instead, show your audience that you know them through and through.
This is what your audience thinks:
- Does this content make me smarter?
- Does it give me anything to talk about?
- Does it serve my interests?
- Does it have an element of surprise or humor?
- Does it inspire me?
Dare to take a stand
You can't be everything to everyone. When you try not to offend anyone, you risk being irrelevant. So dare to take a stand. Position to be chosen. Ultimately, a small group of followers who agree with you passionately is much more useful than a large group of people who shrug their shoulders and ignore you.
Share content from others
Creating your own content can be quite time consuming. Fortunately, you can also serve your audience by sharing relevant content from others with them. Just think: if someone points you to content that is relevant to you, you are grateful to that person for it. However? Finding and then sharing valuable content with your followers is also known as content curation . It is a great way to show the expertise of your organization. Inthis article you learn how to content curation can use it strategically as a marketing tool for your organization.
Interview experts
A proven method to create good content is the interview . Well-known names for your target group are attractive, because they are already crowd pullers within your industry. If you have big names from your industry in your network, try to entice them to an interview.
But you can also unlock the knowledge of your organization by interviewing your own experts. These experts may not have the time or writing skills to create their own content, but they have knowledge and information that is valuable to your audience.
If you don't have the necessary interview and / or writing techniques yourself, such articles are fine to outsource to professional writers. Also click here to visit
cloud infrastructure services
Write case studies
An excellent way to engage your audience is through case studies. In a case study you take your audience with you on the journey that you and / or your organization made to achieve a certain result. Or you show how other companies achieve results with your solutions.
For example, one of our most appreciated blog posts of the past year is this one candid case study of our own content marketing approach.
Use image and sound
Content is much more than the written word. Use thecommunicative powerof images and sound: videos, photos, illustrations, drawings, infographics, presentations, podcasts, etc. Your followers like to consume audio and video, especially on smartphones and tablets. That is also the reason why we now also make our blog posts available as podcasts. Our followers can choose to listen to a blog post at times when reading is not obvious. For example when they are behind the wheel, take the dog for a walk or run.
Answer questions
Do you find it difficult to find suitable topics for your articles? Together with your colleagues who have a lot of customer contact, collect as many questions as possible that you answer daily for prospects and customers.
Each question is the title of a blog post. The answer is in the form of an educational article. A nice side effect is that you can then save a lot of time by sending prospects and customers a link to an article in which the answer is given. There is a good chance that they will register for you right awaymailing list. For example, I usethis article often in answer to the frequently asked question what a website actually costs.
Play on their feelings
Ultimately, your prospects and customers are just people. And all people have emotions . Therefore, respond to their feelings in your communication. Make them laugh. Make them cry. Hit a sensitive chord. Make them proud of themselves by letting them discover valuable knowledge.
Think long term and persevere
In addition to creating the right content, the secret to successful content marketing is also a regular frequency of publications and a good dose of perseverance. In this branch of sport it is absolutely true that the Persistence pays off.
Conclusion
Whatever industry you're in, you can always create interesting content by making it useful, relevant and entertaining for recipients. Choose topics that are distinctive. Don't be afraid to stick your neck out! Connect with the perception of your audience and show that you know them well. Make an emotional connection with them and they will reward you handsomely.
Related post:
Comments
Post a Comment