HOW DO YOU MAKE A 'BORING' COMPANY INTERESTING?
Are you responsible for the marketing of a 'boring' company? Congratulations! That almost certainly means you get throughcontent marketingcan be distinctive. Because good content is probably rare in your industry. The opportunities are there for the taking. Ablue oceanof content marketing opportunities is at your feet. So don't hesitate any longer and get started. Because if you don't, someone else will take the loot. Why create content? If you want new customers, you will first need to connect with prospects. Today online content is itmain meansto generate leads. Acontent strategy is therefore essential for any organization. Your competitors are just as 'boring' Don't compare apples to pears. Your organization probably doesn't have to compete with Disney, Ajax or Red Bull. And you probably don't have a comparable budget either. But that's not bad at all, because your prospects don't compare your company with such big crowd pullers. Rather c...