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How smart is a Cloud first strategy?

A Cloud-first strategy is increasingly the first option for organisations, institutions and companies to make ICT more effective, safer and more affordable. However, practice shows that too narrow a scope when assessing various cloud applications leads to a sub-optimal ICT infrastructure. In this blog I explain how you can make the right choices and how you can use a Cloud-first strategy effectively. What exactly is a Cloud first strategy? A Cloud-first strategy means that you assess whether all ICT applications within your organization are suitable for the cloud. If a functionally and technically suitable cloud service solution is available in the market, it will be preferred. In the following – somewhat exaggerated – example I show what then happens in practice. A new IT solution is needed. According to the letter of the Cloud first strategy, it is first examined whether the desired solution is available as a cloud service. The cloud solution turns out to be easy to order and deliver...
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Customer-driven digital transformation is the new normal

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Companies that put the customer at the center of their digital transformation during the corona crisis were able to outperform their competitors, concludes PwC in a new study. PwC examined the financial results of more than 500 European companies for two periods.  This includes both 'waves' of Covid-19 infections on the continent.  Some winning success formulas have emerged from the organizations that used best practices, the research shows. Timo Koenen, Customer Transformation Lead at   PwC  in the Netherlands, summarizes the results: “The winners in the new normal will most likely be those companies that put the customer at the center of their transformation and that enable a digital or virtual experience through technology. to make." The importance of customer focus has been making headlines worldwide for some time now.  Customers have raised their expectations in recent years: almost all of them now expect an Uber-like experience when purchasing product...
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Digital strategy: leading the user or in the driver's seat?

 The number of digital communication channels of government, healthcare and education is growing by the day. Interaction with citizens, clients and students is taking place via more and more avenues and digital test balloons are launched. With the smallest possible distance to the target group as the goal. And to keep up with the technological rat race. Because users expect the online experience of Cool Blue, right? Experience has shown that a proliferation of channels does not by definition contribute to better online services and information. How did that happen? And how can a sophisticated digital strategy offer a solution? Tick-tocked Agents The 'Digital Government' agenda dictates that government services should take place more from the perspective of the citizen, entrepreneur or student. For many organizations this is the sign - under the guise of digital inclusion - to put the user completely at the center of the development of (new) channels. With the risk of overlookin...
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A Cloud-first strategy is increasingly the first option for organizations, institutions and companies to make ICT more effective, safer and more affordable. However, practice shows that too narrow a scope when assessing various cloud applications leads to a sub-optimal ICT infrastructure. In this blog I explain how you can make the right choices and how you can use a Cloud-first strategy effectively. What exactly is a Cloud first strategy? A Cloud-first strategy means that you assess whether all ICT applications within your organization are suitable for the cloud. If a functionally and technically suitable cloud service solution is available in the market, it will be preferred. In the following – somewhat exaggerated – example I show what then happens in practice. A new IT solution is needed. According to the letter of the Cloud first strategy, it is first examined whether the desired solution is available as a cloud service. The cloud solution turns out to be easy to order and deliver...
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How Digital Transformation Drives The Customer Experience

 Customers expect to be served the right content on the device of their choice anytime, anywhere. In order not to lag behind “the online customer”, companies must adopt technology that enables them to provide an  unparalleled customer experience . Fortunately, many companies already focus on the customer and the customer experience. Among the Global 2000 companies, according to  data from the IDC , two-thirds of CEOs will shift their focus from conventional offline strategies to more modern digital strategies to improve the customer experience by the end of 2017. 34% of these companies expect to have implemented the digital transformation within 12 months. However, in their State of Digital Business Report,  Progress software  stated that 47% of companies have yet to embark on digital transformation and 59% fear it is already too late for them. The good news is that companies still have time to start their digital transformation. In this article we introduce you...
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Demand for innovative digital services is increasing in the banking world

Consumers are increasingly asking banks for innovative digital services. If the banks fail to respond to this need, they run the risk of losing customers. That is the main conclusion of a new study by Capgemini Invent, conducted in collaboration with the European Financial Management Association (EFMA). “Indian banks have already made considerable progress in the field of digital innovations. Nevertheless, many banks in our country are also faced with the task of abandoning their outdated ways of thinking, ”says Alexander Eerdmans, Market Lead Financial Services at Capgemini Invent . "They will have to go beyond their core products to create new services and provide customers with personalized experiences."  Over the past decade, nontraditional banks have captured a significant share of the market, attracting more than 39 million customers. The report by Capgemini Invent and EFMA shows that for 81% of consumers ease of use and flexibility are reasons to switch to financial pr...
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HOW DO YOU MAKE A 'BORING' COMPANY INTERESTING?

 Are you responsible for the marketing of a 'boring' company? Congratulations! That almost certainly means you get throughcontent marketingcan be distinctive. Because good content is probably rare in your industry. The opportunities are there for the taking. Ablue oceanof content marketing opportunities is at your feet. So don't hesitate any longer and get started. Because if you don't, someone else will take the loot. Why create content? If you want new customers, you will first need to connect with prospects. Today online content is itmain meansto generate leads. Acontent strategy is therefore essential for any organization. Your competitors are just as 'boring' Don't compare apples to pears. Your organization probably doesn't have to compete with Disney, Ajax or Red Bull. And you probably don't have a comparable budget either. But that's not bad at all, because your prospects don't compare your company with such big crowd pullers. Rather c...
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