How Digital Transformation Drives The Customer Experience
Customers expect to be served the right content on the device of their choice anytime, anywhere. In order not to lag behind “the online customer”, companies must adopt technology that enables them to provide an unparalleled customer experience . Fortunately, many companies already focus on the customer and the customer experience. Among the Global 2000 companies, according to data from the IDC , two-thirds of CEOs will shift their focus from conventional offline strategies to more modern digital strategies to improve the customer experience by the end of 2017. 34% of these companies expect to have implemented the digital transformation within 12 months. However, in their State of Digital Business Report, Progress software stated that 47% of companies have yet to embark on digital transformation and 59% fear it is already too late for them. The good news is that companies still have time to start their digital transformation. In this article we introduce you...