Demand for innovative digital services is increasing in the banking world
Consumers are increasingly asking banks for innovative digital services. If the banks fail to respond to this need, they run the risk of losing customers. That is the main conclusion of a new study by Capgemini Invent, conducted in collaboration with the European Financial Management Association (EFMA). “Indian banks have already made considerable progress in the field of digital innovations. Nevertheless, many banks in our country are also faced with the task of abandoning their outdated ways of thinking, ”says Alexander Eerdmans, Market Lead Financial Services at Capgemini Invent . "They will have to go beyond their core products to create new services and provide customers with personalized experiences." Over the past decade, nontraditional banks have captured a significant share of the market, attracting more than 39 million customers. The report by Capgemini Invent and EFMA shows that for 81% of consumers ease of use and flexibility are reasons to switch to financial pr...